Understand your audience with advanced video analytics

The total plays show the number of times your video has been played in a specified date range. ScreenPal records a video play event when a user clicks the play button on your video. Unique plays show how many individual users have played your video in the specified date range. 

For example, if one person views your video four times:
Total plays = 4
Unique plays = 1

A video heatmap is a powerful tool that shows which parts of your video are being watched, rewatched, and skipped over. A video heatmap tracks viewer engagement by analyzing a video’s play rate and drop-off points. Video heatmaps allow educators, marketers, and content creators to make data-driven decisions on improving their videos, optimizing them for maximum audience engagement.

A video heatmap is informative and educational, providing insights into how viewers interact with your content. ScreenPal’s video heatmaps show a graphical video play timeline for every viewer. For each viewer, the video heatmap shows a green color overlay for the sections of the video that the user viewed. Darker colors represent sections that the user viewed multiple times.

ScreenPal allows you to chart total and unique plays for selected videos on the Content Trends page. Content Trends shows you key video metrics for all your videos and will enable you to compare selected videos’ performance data over a specified date range, all in a single view.