A video heatmap is a powerful tool that shows which parts of your video are being watched, rewatched, and skipped over. A video heatmap tracks viewer engagement by analyzing a video’s play rate and drop-off points. Video heatmaps allow educators, marketers, and content creators to make data-driven decisions on improving their videos, optimizing them for maximum audience engagement.
A video heatmap is informative and educational, providing insights into how viewers interact with your content. ScreenPal’s video heatmaps show a graphical video play timeline for every viewer. For each viewer, the video heatmap shows a green color overlay for the sections of the video that the user viewed. Darker colors represent sections that the user viewed multiple times.